As a venture to swoon new customers onto its streaming music platform, Apple is teaming up with Volkswagen in Europe and Fiat Chrylser in the US to offer its customers who plan to buy a CarPlay equipped vehicle a 6 month free subscription to its Apple Music service, which is a $60 saving.
If buyers are already subscribed to Apple Music, they’ll receive 3 additional free months to their subscription.
With Spotify gaining increasing traction with its subscriber base, it is a great move for Apple to bolster its users, however at the cost of a brand new VW, Chrysler, Dodge, FIAT or Jeep vehicle.
The free subscription will end after the six month trail period expires, the promotion begins from May 1st and it will run through to April 30 2019. Should this user gaining campaign prove successful to Apple, we may see extensions to this free Apple Music subscription campaign.
[Source: 9to5 Mac]