At a recent quarterly report call, BMW’s CEO, Harald Krueger, has confirmed that the German car company will offer its customers Apple CarPlay in its upcoming line of vehicles.
As well as looking at autonomous driving, like Porsche, Mr Krueger states that BMW’s main focus will be to keep their customers’ data protected, and is the reason why it’s taking some time for the German manufacture to bring CarPlay to market.
The future of the automotive industry will be decided in the fields of vehicle connectivity and autonomous driving. Digitalisation is transforming our entire business model – from customer touch points to mobility concepts and services, as well as to digitally-supported production.
We want our customers to be able to make full use of their smartphone’s features in the car as well. Thus, we are going to integrate Apple’s ‘CarPlay’ and Google’s ‘Android Auto’ into our vehicles. Obviously, it is not in the interest of our customers to give third-party providers access to their data. For us, the protection of our customers’ data is top priority.
The digitalisation of mobility offers an exciting potential for growth in our industry. Over the past decades, the car has become a highly complex technological machine. So, whether you want to offer mobility “Made in Silicon Valley” or “Made in Bavaria” – the same regulatory requirements and challenges apply to everybody.
Our focus at the BMW Group has always been on the long-term and will remain so in the future. In our strategy process, we simultaneously consider two time periods: First, which operational actions can efficiently guide us up to 2020? Second, and I would say this is the decisive question: What do we need to remain successful within our competitive environment in 2025 and beyond?
Whether BMW take a stand on user’s data, like Porsche has, and boycott Google Auto in order to speed up the process of getting CarPlay in its cars, remains to be seen. Time will tell, and I am sure we will hear more on this from BMW throughout 2016.