Apple’s Role in Technology Innovation


It goes without saying that in a world full of giants, Apple reigns over all in terms of name value and innovation.

It is estimated that some 1 billion people worldwide own an iPhone, claiming a 23.4% global share of the smartphone market, more than any other handset manufacturer. Since it’s initial launch back in 2007 Apple have sold an incredible 1.9 billion units.

Their constant innovative tech releases are proven further when you consider that, that number is not even including a range of other products such as the iPad and Mac. The number of new to market products they produce yearly is staggering.

An Introduction to CarPlay

One of their most innovative releases is their CarPlay standard. Released in 2014, it enables a car radio or head unit to be a display and a controller for an iOS device.

Available on all iPhone models beginning with iPhone 5 running iOS 7.1 or later, Apple’s website confirms that all major vehicle manufacturers are using CarPlay. It is marketed as a safe way to use your phone while you drive handsfree.

You can make calls, listen to music, and even send texts using their radio display or even using their voice activation feature ‘Siri’. The iPhone can connect to the car through a USB cable or wirelessly in over Bluetooth or by using a dongle adapter to enable a wireless connection to the system’s USB port.

One of the reasons that Apple have managed to stay on top and remain innovative is by recognising trends and incorporating them into their products. CarPlay is a prime example of this.

Each year in the US approximately 3,000 people die in motor vehicle crashes involving a distracted driver with many of these distractions relating to phone use at the wheel. Apple noticed this and decided to take action.

The use of CarPlay eliminates the need of physically using your phone, thus hopefully reducing hrse incidents of distracted drivers. You can also report road traffic accidents using CarPlay by using Siri.

The Mobile Gaming Market

The roots of smartphones, and iPhones in particular, are in the mobile gaming market. One of the most popular features of the iPhone and iPod touches were their App Store, more specifically their gaming choices.

Games have always been an attractive feature on phones but were previously limited to the classics such as snake and Tetris. The inception of the iPhone and iPod touch saw the gaming market reach new heights.

What began as a concession to developers became a goldmine. Games such as Angry Birds, Candy Crush and Doodle Jump became near on cultural phenomenon’s, crossing the boundary of mobile gaming and becoming some of the biggest in the industry.

Fast forward to 2022, the mobile gaming industry makes an eye watering $25 billion in North America alone. The worldwide number reaches over $100 billion making it the most lucrative sector of the gaming industry in the world.

It has certainly come a long way since Texas Hold ‘em, the first ever game available to download on the App Store. The popularity of casino games like Hold ‘em have also increased tenfold since then with the inception of online casinos. Nowadays, there are a plethora of new online casino providers available on the App Store for players to choose from.

As casino’s moved online, their accessibility and ease of access increased. Most all online casinos have an app available on the app store and there are even some standalone casino games available where you can win real money.

Entering Apple Pay

The popularity of mobile gaming was yet another trend that was recognised by Apple and yet again they innovated accordingly, the creation of Apple Pay has made gaming easier for players, especially when completing downloads and in game transaction.

By adding their card details to their Apple Wallet, gamers can buy games and extensions in seconds without having to enter their details more than once. This eventually changed the way people make transactions all around the world with most stores accepting Apple Pay in-store, again meaning you can make transactions in seconds.

Apple’s iOS updates are also constantly improving the gaming experience on their products. One of their most recent updates completely transformed mobile gaming. The update gave players greater capability to quickly switch between games whilst running multiple background apps.

Most importantly however, they incorporated console integration. Devices are now able to support keyboard and mouse and the Xbox Elite Wireless Controllers Series 2 and Sony Dualshock controllers. There was also a buff to improve the user experience.

Over 45 years since its founding, Apple has become the mecca of innovation. By branching into gaming and music in the 21st century, their influence can be found in a multitude of industries.

At its heart, Apple’s main purpose is to enrich people’s daily lives. This means that as well as developing new products, they have also chosen to find ways to improve our experiences in our day-to-day lives.

Their CarPlay feature’s focus on safety is just one way that Apple have put their efforts into making us safe. Their Apple Watch contains tens of features that work to the same goal, such as their fall detection, Emergency SOS, and high and low heart rate notifications.

Apple are well and truly the industry leader and if their innovations continue to help us as they have already then long may it continue.

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